What I heard_
Form a team. Think honor and greatness, think celebration. 150 years. A voice that speaks for their tradition and bravery.
What I created_
Celebrate like its 1866. A system that aims to honor the work and bravery of the SFFD, as well as remembering to celebrate them for 150 years of greatness. My team's concept and final identity system was chosen by the San Francisco Fire Department to honor their anniversary. The designs were put up around the city on posters and public transportation ads.